Beatles fans. Precinct specialists.
Marmalade Sky Marketing is a Melbourne agency that works almost exclusively with traders associations, shopping precincts and the Councils that support them. Since 2010 we've managed, marketed and advocated for strip shopping centres across the north, east and inner city.
The name is our tweak on a lyric.
From a certain 1967 song about tangerine trees. It stuck because people remember it — which, when you think about it, is the whole job. Beatles fans plus memorable marketing became Marmalade Sky Marketing.
Practical, visible, on time.
A committee or board wants practical, visible outcomes, delivered within budget, on time and with the confidence that the work is being managed effectively. That is how we work — and we report it at every meeting.
Eight things that set us apart.
Special Rate expertise
Surveys, workshops and five-year business plans delivered for Heidelberg Central, Eaglemont Village and Watsonia — with the governance these programs demand.
Campaigns built for you
No cut-and-paste calendars. Every promotion is shaped around the precinct's own profile: its message, branding, graphics and presentation.
Administration & governance
Organised support for volunteer committees and traders — agendas, minutes, AGMs, council reporting, invoicing and compliance, all handled.
Additional funding
A track record of sourcing extra money from councils, government, sponsors and grants — and turning it into events that benefit traders.
Advocacy
Proven success representing associations through street works, level crossing removals, North East Link and Suburban Rail Loop consultation.
Social media strategy
Planned, branded online channels that reflect each centre's uniqueness — content, community management and campaign reach.
A whole team behind you
Two directors, a social media manager, an events co-ordinator, a marketing assistant and a bookkeeper — capacity that scales when a campaign needs it.
Everything in-house
Strategy, design, copy, photography, video, web and print produced by us. Faster turnaround, lower cost, one point of contact.
Recognised
Mainstreet Australia Award winner (2021). Members of Mainstreet Australia, the Suburban Rail Loop Precinct Reference Group and Banyule City Council's Project Reference Group.
Small, senior and on your strip.
Sarah MaguireDirector — Marketing & Centre Management
Anthony GaleaDirector — Marketing & Creative Design
Lisa KondakovaSocial Media Manager & Content Creator
Daniel BickertonMarketing & Events Co-ordinator
Chloe KnightMarketing Assistant
Vennessa GaleaBookkeeperWhat committees say
Marmalade Sky managed the day-to-day work of the precinct — member communication and administration through to projects, reporting and Council liaison. They keep things moving and events on track.
RossKensington PrecinctDuring significant works, Marmalade Sky kept our centres active and connected with targeted events and activations — and secured sponsorship that extended our budgets and delivered extra activity for traders and the community.
PennyRosanna Village and Reservoir VillageWhen our Special Rate came up for renewal, Marmalade Sky ran the trader surveys, the workshop and the five-year business plan, and took it through Council. It went through with strong support from our traders — and a plan we can actually hold ourselves to.
MaryanneEaglemont Village Traders AssociationSpecial Rate renewal
Let's talk about your precinct.
Tell us about your strip, your committee and what you'd like to change. We'll come and walk it with you — no slides, no charge.
Send us a note
Goes to hello@marmaladesky.com.au — we reply within one business day.