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Marketing & campaigns

Campaigns built on your strip's own identity.

No cut-and-paste calendars. Every promotion is shaped around the precinct's profile — its message, branding, graphics and presentation — and produced in-house from idea to street in weeks, not months.

March Madness campaign posterWhere in Watsy? poster
89New members signed up in one month — March Madness, Discover Kensington
Award winnerMainstreet Australia Award 2021 for a campaign delivered in the middle of lockdown
Weeks, not monthsIdea to street with the design, content and events teams in the same room
What's included

What you get.

Precinct branding & relaunches

A name locals already use, made into an identity the whole strip can stand behind — Uniquely Watsy, Discover Kensington.

Seasonal & signature promotions

Christmas, Mother's Day, Easter, back-to-school and the one promotion a year that becomes yours — planned a season ahead.

Gift card programs

Precinct gift cards that keep spending on the strip, from the card and the wallet to the trader sign-ups and the reconciliation.

Local advertising

Print, radio, TV, flyers, posters and letterbox drops, booked and art-worked where they still move people.

Campaign creative

The artwork behind the promotion — poster, social tiles, window vinyl and the wheel in the pop-up shop — from our own design team.

Reporting

Reach, engagement, redemptions and spend, reported at every committee meeting so the next campaign starts from evidence.

How it works

A twelve-month calendar agreed with the committee, one signature campaign and a run of seasonal promotions, each with its own creative, content and measurement. Social, video and events plug in from the teams next door.

Also for businesses and councils

A single business gets a launch or a seasonal campaign built the same way; councils use us for shop-local and business-support campaigns across a whole municipality.

Tell us what you need

Campaigns

Seen on the strip.

WatsyvaniaWatsonia Shops · the dinosaur weekend
Keep Our Village CleanEast Ivanhoe Village · campaign + 3D-printed dispensers
Bring it, bag it, bin itEast Ivanhoe Village · campaign

Read the case studies

Goes with

Usually paired with.

One team, so these plug straight in. See all ten services.

Social media management & content creation

Facebook and Instagram run every week — planned, shot on the strip, posted on schedule and answered — with paid ads, boosting and newsletters included.

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Design & production

Logos, signage, print and websites designed in-house and seen through production — the right printer, the right material, installed and standing up straight.

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Digital production, online games & competitions

Spin-the-wheel, bingo cards, treasure hunts and receipt-upload draws, built in-house and branded to the precinct — with the permits, T&Cs and the draw handled.

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Tell us the one thing your strip is known for.

We'll come back with the campaign that makes the most of it — and what it would cost to run.

Start a campaign