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Services

Everything a shopping strip needs, under one roof.

We're specialists, not generalists: traders associations, precinct business associations and shopping centres are what we know best. That means we don't just run your campaigns — we run the association, sit in the council meetings and shoot the content ourselves. And when a single business, a council or an organisation needs one of these done properly, it gets the same team.

Traders associationsSpecial Rate and Special Charge programs — governance, renewals and the marketing they fund.
Precinct business associationsCouncil-funded precinct programs, like the City of Melbourne's, with the reporting they require.
Shopping centresCentre marketing, seasonal campaigns, competitions and activations for strip and neighbourhood centres.
Councils & major projectsStrategic plans, trader liaison and business-support programs during major works.
Centre management & governance

The running of the association, handled.

A marketing and centre management team as your day-to-day contact — at the committee table, in the council meetings and on the strip. Organised support for volunteer committees and traders, so nothing waits on one person.

  • Committee support
  • Council reporting
  • Special Rate & Special Charge renewals
  • Marketing plans & budgets
More about centre management
A five-year precinct business plan
Marketing & campaigns

Campaigns built on your strip's own identity.

No cut-and-paste calendars. Every promotion is shaped around the precinct's profile — its message, branding, graphics and presentation — and produced in-house from idea to street.

  • Precinct branding & relaunches
  • Seasonal & signature promotions
  • Gift card programs
  • Local advertising
More about marketing & campaigns
March Madness campaign posterWhere in Watsy? poster
Social media management & content creation

A feed your strip would be proud of.

Facebook and Instagram run every week — planned, shot on the strip, posted on schedule and answered when someone comments — with paid ads, boosting and newsletters included.

  • Strategy & content calendar
  • Content made on the strip
  • Community management
  • Paid ads & boosting
More about social media & content
Snap Fitness trader reelTKG & Co trader reelHalloween event reel
Event management, concept to delivery

From the first idea to the last bin bag.

Concept, budget, permits, traffic, stallholders, entertainment, staffing on the day and the report afterwards. Our biggest events draw 5,000+ people; the committee turns up and enjoys it.

  • Concept & budget
  • Council permits & approvals
  • Risk, insurance & traffic
  • Stallholders & suppliers
More about event management
Photography & video

Shot in-house, on the strip.

Our photographers and videographers are on the street with the traders, so what goes out looks like the place it's promoting — and it's ready in days, not weeks.

  • Trader portraits & profile videos
  • Streetscape, product & food
  • Reels & short-form video
  • Campaign & brand video
More about photography & video
Barber at work — trader story photography
Design & production

Designed for the strip, and for the printer.

Logos, signage, print and websites designed in-house and seen through production — the right printer, the right material, installed and standing up straight.

  • Precinct branding
  • Signage & street dressing
  • Printed collateral
  • Websites
More about design & production
Barber on Bellair — window signage
Promotional products & branding

Your brand on anything.

Your brand on anything: tote bags to keep cups, gift cards to street bunting, and custom 3D-printed pieces made in-house. Designed, sourced and delivered to the strip.

  • Branded merchandise
  • Gift cards & vouchers
  • Street dressing
  • Event merchandise & giveaways
More about promotional products
Digital production, online games & competitions

Competitions that get people through the door.

Spin-the-wheel, bingo cards, treasure hunts and receipt-upload draws, built in-house and branded to the precinct — with the permits, T&Cs and the draw handled.

  • Receipt-upload draws
  • Spin-the-wheel & instant wins
  • Treasure hunts & clue trails
  • Sign-up & membership drives
More about digital & competitions
Shop2Win entry site — Warringal Shopping CentreWin an iPhone Bingo reel
Advocacy & funding

A seat at the table on the big projects.

When major works disrupt a strip, traders need a voice. We sit on the liaison groups and turn that access into funding and practical support for the precincts we manage.

  • Liaison group representation
  • Major project experience
  • Sponsorship
  • Grants & government funding
More about advocacy & funding
Melbourne skyline under a storm
Retailer Rewards Programme

The secret shopper, flipped.

The secret shopper, flipped. Undercover reward shoppers look for what your traders do well — against a checklist everyone gets up front — and a monthly Retailer of the Month cash prize turns great service into marketing.

  • Reward shopper visits
  • A kit for every trader
  • Retailer of the Month
  • Winner profiles
More about retailer rewards
A local trader recognised for great service
How we work

From first meeting to monthly report.

Discover

Weeks 1–4

Meet the committee and walk the strip. Audit current marketing, channels, membership and the Special Rate program, budget and business plan.

Plan

Weeks 4–8

Agree a 12-month marketing and events calendar, budget and KPIs with the committee. Refresh the brand and channels where they need it.

Deliver

Ongoing

Campaigns, events, social, newsletters, trader visits and council liaison — a marketing and centre management team, all in-house.

Report

Monthly

Clear reporting on reach, engagement, membership and spend at every committee meeting. AGM, council and compliance reporting handled.

Book a walk of your strip.

Half an hour on the street with a director — no slides, no charge. We'll tell you what we'd change and what it would take.

Book a strip walk